Ukubuyekezwa kwe-Aweber

I-Aweber yenza kube lula kakhulu ukuqalisa ngokumaketha nge-imeyili. Banohlelo lwamahhala futhi basobala kakhulu ngamashaji abo.

I-AWeber futhi inamandla okubika ahlaba umxhwele, okuhlanganisa negama labavulayo nabachofozayo, idatha yokuvakasha kwewebhu kanye nedatha yokuguqulwa kanye ne-ecommerce yokulandelela. Idatha ehlukene yenza kube lula ukwenza ama-imeyili akho abe ngokwakho.

Izici

I-Aweber inikezela ngezici eziningi ezizokusiza ukuthi ukhulise ukusebenza kokumaketha kwe-imeyili yakho. Lokhu kufaka phakathi ukuhlukaniswa, ukuhlolwa kwe-A/B, namakhasi okufika. I-Aweber futhi inomtapo wezincwadi omkhulu wezifanekiso zokudala. Umhleli wayo wokudonsa nokuwisa wenza ukudala nokuhlela ama-imeyili kube lula. Iphinde ikuvumela ukuthi udale ama-autoresponders kanye nemikhankaso ye-drip. I-Aweber futhi ikuvumela ukuthi umake abathintwayo bakho ngokuya ngokuziphatha kwabo kanye nezibalo zabantu. Lokhu kukuvumela ukuthi uthumele ababhalisile bakho imilayezo ehlobene kakhulu.

Ukusebenza kokungenisa kwayo kuhle futhi kunikeza izinketho eziningi zokwenza kanjalo, okuhlanganisa i-API yokulayishwa kwenqwaba. Inikeza isevisi yokuthutha yamahhala kubasebenzisi abafisa ukushintsha ukusuka kwenye inkundla yokumaketha ye-imeyili baye ku-Aweber. Kungathatha usuku lwebhizinisi olulodwa ukuqeda.

Ukuhlukaniswa kukuvumela ukuthi uqoqe ababhalisile bakho be-imeyili ngokuya ngemibandela eyahlukene, okuhlanganisa omaka ngokwezifiso, ukuchofoza, ukuthenga nokuvakasha kwewebhusayithi. Ungasebenzisa lawa masegimenti ukuthumela ama-imeyili aqondiwe futhi ulandelele ukusebenza kwawo. Ngaphezu kwalokho, ungasebenzisa futhi izaziso zewebhu ukuthumela imilayezo kwababhalisile bakho ngisho nalapho bengasebenzisi uhlelo lwakho lokusebenza noma iwebhusayithi.

Abanye abasebenzisi bakhala ngokuthi amathuluzi okubika enkundla awalungile futhi awanawo ama-analytics athuthukile. Abanye abasebenzisi futhi bathola isixhumi esibonakalayo sesiphelelwe yisikhathi futhi siyadida. Lokhu kungenza kube nzima kubo ukuzulazula ngaphandle kosizo oluvela kumenzeli wesevisi yamakhasimende.

Ngokungeziwe kumamethrikhi asekelwe emkhankasweni ajwayelekile afana namazinga okuvula nawokuchofoza, i-Aweber futhi ilandelela amamethrikhi asuselwe kwababhalisile, njengendawo yabo, idivayisi, nokuziphatha kokuthenga. Imibiko yayo iphinde inikeze isifinyezo sedatha iyonke namathrendi edatha ngokuhamba kwesikhathi.

I-Aweber inikezela ngohlelo oluyisisekelo lwamahhala kanye nenhlobonhlobo yezinye izinhlelo. Lokhu kufaka phakathi ukuthunyelwa kwama-imeyili, ababhalisile, ukuphathwa kwe-akhawunti yomuntu siqu, amakhasi okufika athuthukile, umtapo wezincwadi wezifanekiso kanye nokuzenzakalelayo. Uhlelo lwayo olubiza kakhulu lubiza u-$899/ngenyanga futhi luhlanganisa ukuthumela ama-imeyili angenamkhawulo, ababhalisile, izinhlu, amakhasi okufika, okuzenzakalelayo, nokuningi. Iza nezimali eziphansi zokuthengiselana kanye nokulandelela ukuthengisa. Inkampani iphinde inikeze isaphulelo sika-19% uma ubhalisa unyaka noma ikota ngemuva kokuphelelwa yisikhathi kohlelo lwamahhala.

Zamanani

I-Aweber, enye yezinkundla ze-imeyili ezindala kakhulu embonini, inikeza uhlu oluphelele lwamathuluzi ezishintshayo ngentengo ephusile. Futhi inoMklami Ohlakaniphile kanye nokuhlanganiswa neCanva ukuze kube lula kwabangebona abaklami ukudala ama-imeyili namakhasi okufika. Ingomunye wabahlinzeki be-imeyili abambalwa (ama-ESP), enikeza ukwesekwa kwe-AMP. Lokhu kwenza kube lula ukuthumela ama-imeyili asebenzisanayo asebenziseka kalula.

Uhlelo lwamahhala lwe-Aweber likuvumela ukuthi usebenzise izici eziningi zenkundla enohlu olufika kwababhalisile abangu-500. Kuzodingeka wamukele izikhangiso kuma-imeyili akho futhi ngeke ukwazi ukusebenzisa zonke izici zenkundla. Kuzodingeka uthuthukele ohlelweni olukhokhelwayo uma ufuna ukufinyelela kuzo zonke izici.

I-Aweber, njengamanye amapulatifomu amaningi okuthengisa ama-imeyili adumile, ikuvumela ukuthi umake ababhalisile bakho futhi ubathumele uchungechunge lwama-imeyili oluqondiswe phezu kwezenzo zabo. Lokhu, kanye nokuhlukaniswa okufanele, ukwenza kube ngokwakho kanye nokwenza kahle, kungasiza ukukhulisa amanani avulekile kanye namazinga okuchofoza. Kodwa-ke, ithuluzi alinawo amandla okusebenzisa uma/ke izimo ezifana nalezo ezitholakala kubaqhudelana nabo njenge-Mailmodo ne-Mailerite.

I-Aweber ayinikezi amakheli e-IP azinikele. Lokhu kusho ukuthi ukulethwa kwakho kungase kuthinteke uma omunye umsebenzisi ku-IP efanayo esebenzisa isistimu ukwenza ugaxekile. Lokhu kunganqotshwa ngokusebenzisa uhlelo lokulwa nogaxekile nokuhlanza njalo uhlu lwakho.

I-Aweber inikeza okungaphezu nje kokuzenzakalela kwe-imeyili. Iphinde ikuvumela ukuthi udale amakhasi okufika, uhlanganise inkundla yezokuxhumana kanye nezinkundla ze-ecommerce, futhi uqoqe izinkokhelo ngokuhlanganiswa kwayo kwe-ecommerce. Lokhu kukuvumela ukuthi uthengise imikhiqizo yedijithali neyobulungu ngokuqondile ngewebhusayithi yakho. Ungakwazi futhi ukudala umkhiqizo wokubhalisa ukuze uthole imali engenayo ephindelelayo.

Isici se-ecommerce se-Aweber kulula ukusimisa, futhi inkundla ikuvumela ukuthi uqoqe izindlela zokukhokha ezihlukahlukene, okuhlanganisa amakhadi esikweletu, ama-akhawunti asebhange, amabhalansi e-PayPal nezinye izinhlelo zokukhokha ku-inthanethi. Kubalulekile ukukhumbula ukuthi kuzodingeka ukhokhe izindleko zomsebenzi zanoma iyiphi iphrosesa yenkampani yangaphandle okhetha ukuyisebenzisa.

Amaprosesa asekelwe

I-Aweber ingenye yezinkundla ezimbalwa zesoftware yokumaketha ye-imeyili enikezela ngengxoxo yewebhu ebukhoma nokusekelwa ngocingo, kanye nesisekelo solwazi esibanzi. Iphinde inikeze ngezinsizakalo zokuthutha zamahhala kubasebenzisi abasuka kwenye isofthiwe yokumaketha ye-imeyili.

Izinkundla zokumaketha nge-imeyili ziyahluka endleleni yokubhekana nogaxekile. I-Aweber ithatha ukuma okuqinile kulokhu futhi ayiwavumeli amakhasimende ayo ukuthi asebenzise isevisi ngezinjongo zokuthumela imilayezo yogaxekile. Lokhu kusiza ukuvikela igama elihle lenkundla, futhi kunikeza amakhasimende ayo ithuba elingcono lokuthi ama-imeyili awo azofinyelela abamukeli bawo.

Amathuluzi e-automation ka-Aweber angenye indawo yamandla. Ipulatifomu ivumela ukulandelana komugqa okulula (imikhankaso ye-aka drip). Lokhu kungaqalwa ngokusekelwe kwababhalisile abasha, ukuthengwa kwemikhiqizo, noma ukuvakashela iwebhusayithi. I-Aweber iphinde inikeze ngenani lezifanekiso ezenziwe ngaphambilini ukukusiza ukuthi uqalise. Lokhu kufaka phakathi izibuthe eziholayo ezinomlayezo owodwa, izifundo ezincane ezithumela uchungechunge lwezifundo ngosuku ngokuhlukana, kanye namaphromoshini emicimbi yokuthengisa.

Ukuhlukaniswa kwababhalisile kuyisici esihle kakhulu esikuvumela ukuthi uqondise imikhankaso yakho emaqenjini athile. Lokhu kungathuthukisa amanani akho avuliwe kanye nokuchofoza. Ungakha amasegimenti usebenzisa omaka ngokwezifiso, ulwazi lwendawo, umlando wokuthenga, ukuthunyelwa kwefomu lokubhalisa nokuningi.

Kukhona ukuhlanganiswa nama-addon angaphezu kwe-1,000 atholakalayo kubasebenzisi be-Aweber, okubavumela ukuthi baxhume inkundla ngezinhlelo zokusebenza eziningi ezahlukene zezinkampani zangaphandle. Isibonelo, ungakha ifomu lokubhalisa elingashumekwa kuwebhusayithi yakho, noma i-plugin ye-WordPress ukuze uthole okuningi ekuhlanganisweni kwe-WordPress ye-Aweber.

Ngaphezu kwalokho, i-Aweber isekela izaziso zohlelo lokusebenza, okuyizaziso ezimfushane ezingathunyelwa kumadivayisi eselula ababhalisile bakho. Lokhu kungakusiza ukushayela ukuchofoza nokuthengisa okwengeziwe, njengoba izethameli zakho zizokhunjuzwa umkhiqizo wakho ngezikhathi ezithile.

iziphetho

I-Aweber iyinkundla yokumaketha ye-imeyili esungulwe kahle. Inezici ezihlukahlukene, kufaka phakathi amafomu asekelwe kuwebhu, amakhasi okufika kanye nezimpendulo ezizenzakalelayo. Iphinde ibe nokuhlanganiswa okungu-700+ ne-CRM, i-ecommerce kanye nezinhlelo zokusebenza zokuphatha okuholayo. I-Smart Designer kanye nomhleli wayo we-imeyili osebenziseka kalula yenza kube lula ukudala ama-e-newsletters abukeka njengochwepheshe. Iphinde isekele amafonti ewebhu, ngaphezu kwamafonti ajwayelekile “aphephile kuwebhu” afana ne-Times New Roman, ukuze uthole ukufana okukhulu komkhiqizo kuwo wonke amawebhusayithi nama-imeyili. I-Aweber inikeza ithimba elihle lesevisi yamakhasimende nge-imeyili, ucingo nosekelo lwengxoxo ebukhoma (etholakala kuphela ezinhlelweni ezikhokhelwayo).

Into ehlaba umxhwele kakhulu nge-Aweber izici zayo ezizenzakalelayo. Kulula ukusetha imikhankaso ye-drip ethumela uchungechunge lwama-imeyili ngokuhamba kwesikhathi. Lena indlela enhle yokugcina izethameli zakho zibandakanyeke nomkhiqizo wakho, futhi isiza ukwakha ukwethenjwa kwamakhasimende ngokuzigcina zinolwazi ngezindaba zakamuva. Isistimu yayo yokumaka ingelinye ithuluzi elinamandla, elikuvumela ukuthi uhlanganise ababhalisile ndawonye futhi wenze ngokuzenzakalelayo ama-imeyili okulandelela ngokusekelwe ezenzweni ezithile noma ukuziphatha. Lokhu kubaluleke kakhulu uma unemikhiqizo noma amasevisi amaningi, noma ufuna ukulandelela ukusebenza kwemikhankaso ngayinye ngokuhamba kwesikhathi.

Ngakolunye uhlangothi, i-Aweber ayikuvumeli ukucabanga okunemibandela okuthuthukile ekusebenzeni kwayo, okusho ukuthi ayiguquguquki njengabanye izimbangi zayo. Lokhu kungase kube yisithiyo kubasebenzisi abadinga umshini wokuzenzakalelayo wokumaketha oyinkimbinkimbi. I-Aweber iphinde ikukhokhise ngokusingatha abathintwayo abazikhiphe ohlwini ku-akhawunti yakho. Lokhu akulungile ngoba kungathinta kabi ukulethwa kanye nezindleko.

I-Aweber iyithuluzi elihle kakhulu lokumaketha nge-imeyili, naphezu kokushiyeka kwayo okumbalwa. Izintengo zayo ezithengekayo, uhlu olubanzi lwezifanekiso nezinketho eziwusizo zokusekela zikwenza kube ukukhetha okuhle kwabaqalayo. Uma ufuna izici ezithuthuke kakhulu, amanye ama-ESP anikeza inani elingcono. I-MailerLite inikezela ngokuzenzakalelayo kokumaketha okuthuthuke kakhulu nohlelo lwamahhala olunabathintwayo abangafika kwabayi-1,000. Lena inketho enhle kakhulu yosomabhizinisi abasaqala.